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Brenda Flaherty

Lecturer in Marketing Management and Integrated Marketing Communications

  • bflaherty@ait.ie
  • Room: D2288
  • Building: Main Campus
  • Faculty: Faculty of Business & Hospitality

Brenda was a successful entrepreneur who was offered a lecturing post in LyIT in 1987, where she was instrumental in developing the profile of the Business Department and, in particular liaising in cross-border projects.

Since joining AIT she has been involved in developing and delivering many varied programmes within the Business School to many diverse groups. Her particular interests are in marketing communications and branding, international marketing, entrepreneurship, sales, NLP, coaching and self-development.

Undergraduate:

Marketing Management

International Marketing

Integrated Marketing Communications

Services Marketing

European Studies

Learning and Development for Higher Education

Sales and EQ

Postgraduate:

Services Marketing

Postgraduate Diploma in Learning and Teaching 2011

  • Biography

    Brenda was a successful entrepreneur who was offered a lecturing post in LyIT in 1987, where she was instrumental in developing the profile of the Business Department and, in particular liaising in cross-border projects.

    Since joining AIT she has been involved in developing and delivering many varied programmes within the Business School to many diverse groups. Her particular interests are in marketing communications and branding, international marketing, entrepreneurship, sales, NLP, coaching and self-development.

  • Teaching Experience

    Undergraduate:

    Marketing Management

    International Marketing

    Integrated Marketing Communications

    Services Marketing

    European Studies

    Learning and Development for Higher Education

    Sales and EQ

    Postgraduate:

    Services Marketing

  • Interests & Professional Development

    Postgraduate Diploma in Learning and Teaching 2011