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Aisling Keenan

Lecturer in Web Development in the Department of Business Computing

  • akeenan@ait.ie
  • Room: B12
  • Building: Main Campus
  • Faculty: Faculty of Business & Hospitality

​Over ten years experience working with industry in the area of responsive web programming and digital marketing. Aisling has developed many websites/applications for both large corporations and SMEs as well as managing all types of digital marketing campaigns.

Currently undertaking a PhD with the University of College Ireland, Galway in the area of UTAUT( Unified Technology of Acceptance and Use of Technology) Social Media Adoption by SMEs in Ireland.

Aisling interest lies in the following areas: responsive web programming, web analytics, and digital marketing.

Research

  • “Ireland’s Dairy Sector: SME Adoption and Use of Social Media Marketing”, at the Irish Academy of Management Conference 2014, National College of Ireland, Galway, Ireland

  • “Social Media Marketing Adoption and Usage within the Irish Dairy Sector” at the Academy of Marketing Conference 2015 Northumbria University, Newcastle upon Tyne, UK.

  • ”Ireland’s Food and Drinks Sector: The Effect of Brexit on SME Adoption and Use of Social Media Marketing”. IAM (Irish Academy Management) 2017 30th of August - 1st of September 2017.

  • “UTAUT2 facilitating SMEs in Ireland with a Social Media Voice”, AM (Academy of Marketing) 2017 50th Academy of Marketing Conference Freedom Through Marketing: Looking Back, Going Forward Hull University Business School 3-6 July 2017.

  • “Encouraging Adoption and Usage of eWOM: The Factors Contributing to Employee Brand Advocacy”, 2018 Irish Academy of Management Conference, Cork University Business School, UCC from the 3rd to 5th September 2018.

  • “Achieving Employee Brand Advocacy in Ireland’s Food and Drink Industry”, 15th Annual Tourism and Hospitality Research in Ireland Conference, Athlone Institute of Technology 17th – 18th of June 2019.

  • “Inspired Employees Encourage eWOM”, The 52nd Academy of Marketing Conference, Regent’s University London in Regent’s Park, 2-4 July 2019.

  • “Employee Brand Advocacy in Social Media: Employers’ Absent Role”, Irish Academy of Management Conference, National College of Ireland, Dublin 28th to the 30th of August 2019


Consultancy

To both SMEs and large cooporations on new website design and marketing of websites.

​Undergraduate Courses:
Responsive Web Development, Digital Concepts and Analytics, SEO and Web Usability, Advanced SEO and Web Usability, Cyberpsychology and behaviour, Social Media Applications, IT and Computer Applications, Video and Animation

Postgraduate Courses:
Web and User Interface Design, Object Orientated Software Development, Software Development Specialism

Interest in research, new emerging technologies, search engine algorithm, & digital marketing techniques. Conferences attended: Infosec Cyber security, AM2017, Web Summit, IAM2017, OMiG Digital Summit, and DMX. Courses; Cert in Learning & Teaching, Cert
  • IEEE Xplore
  • Marketing institute of Ireland


  • Biography

    ​Over ten years experience working with industry in the area of responsive web programming and digital marketing. Aisling has developed many websites/applications for both large corporations and SMEs as well as managing all types of digital marketing campaigns.

    Currently undertaking a PhD with the University of College Ireland, Galway in the area of UTAUT( Unified Technology of Acceptance and Use of Technology) Social Media Adoption by SMEs in Ireland.

    Aisling interest lies in the following areas: responsive web programming, web analytics, and digital marketing.

  • Research & Consultancy

    Research

    • “Ireland’s Dairy Sector: SME Adoption and Use of Social Media Marketing”, at the Irish Academy of Management Conference 2014, National College of Ireland, Galway, Ireland

    • “Social Media Marketing Adoption and Usage within the Irish Dairy Sector” at the Academy of Marketing Conference 2015 Northumbria University, Newcastle upon Tyne, UK.

    • ”Ireland’s Food and Drinks Sector: The Effect of Brexit on SME Adoption and Use of Social Media Marketing”. IAM (Irish Academy Management) 2017 30th of August - 1st of September 2017.

    • “UTAUT2 facilitating SMEs in Ireland with a Social Media Voice”, AM (Academy of Marketing) 2017 50th Academy of Marketing Conference Freedom Through Marketing: Looking Back, Going Forward Hull University Business School 3-6 July 2017.

    • “Encouraging Adoption and Usage of eWOM: The Factors Contributing to Employee Brand Advocacy”, 2018 Irish Academy of Management Conference, Cork University Business School, UCC from the 3rd to 5th September 2018.

    • “Achieving Employee Brand Advocacy in Ireland’s Food and Drink Industry”, 15th Annual Tourism and Hospitality Research in Ireland Conference, Athlone Institute of Technology 17th – 18th of June 2019.

    • “Inspired Employees Encourage eWOM”, The 52nd Academy of Marketing Conference, Regent’s University London in Regent’s Park, 2-4 July 2019.

    • “Employee Brand Advocacy in Social Media: Employers’ Absent Role”, Irish Academy of Management Conference, National College of Ireland, Dublin 28th to the 30th of August 2019


    Consultancy

    To both SMEs and large cooporations on new website design and marketing of websites.

  • Teaching Experience

    ​Undergraduate Courses:
    Responsive Web Development, Digital Concepts and Analytics, SEO and Web Usability, Advanced SEO and Web Usability, Cyberpsychology and behaviour, Social Media Applications, IT and Computer Applications, Video and Animation

    Postgraduate Courses:
    Web and User Interface Design, Object Orientated Software Development, Software Development Specialism

  • Interests & Professional Development
    Interest in research, new emerging technologies, search engine algorithm, & digital marketing techniques. Conferences attended: Infosec Cyber security, AM2017, Web Summit, IAM2017, OMiG Digital Summit, and DMX. Courses; Cert in Learning & Teaching, Cert
  • Membership of Academic/Professional Bodies
    • IEEE Xplore
    • Marketing institute of Ireland