Athlone Institute of Technology Business Psychology students, Lisa O’Brien and Rory Donlon, have been shortlisted for the 2019 Smarter Travel Campus Awards in the categories of ‘Multimedia Animation’ and ‘Multimedia Video’. The third year students’ respective entries are intended to encourage their peers to avail of alternative modes of travel, such as carpooling or cycling.
Ms O’Brien’s video highlights the benefits of sustainable transport, including a decrease in traffic congestion and an increase of quality of life to the individual, while Mr Donlon focused on the benefits of ‘travelling smart’ by ‘pedaling to success’. His video shows him going about his day forgoing his car in order to cycle to college. He lists the myriad reasons one might choose to cycle, including decreased stress and increased cardiovascular fitness levels.
The projects were originally created as part of a Social Media module which forms part of the Bachelor of Business Psychology degree. Upon the successful completion of their assignments, module leader, Geraldine McDermott, who has also been shortlisted for a Smarter Travel Camps Award, encouraged the students to enter their projects.
“As Business Psychology students, they have a unique insight into consumer behaviour and were able to use this acquired knowledge to their advantage in this assignment. The students really engaged with the project and were clearly mindful that this was more than just a submission for a college assignment and could potentially have a much broader reach,” she said. “What’s even more impressive is that they are competing against animation and design students from all around Ireland.”
These projects demonstrate Athlone Institute of Technology’s commitment to applied education, further exemplifying how lecturers integrate real-world assignments into the curriculum. All shortlisted candidates were awarded a ‘Finalist’ certificate and a ‘Finalist’ logo to use on their CV and LinkedIn page.
The Smarter Travel Campus Programme is implemented by the National Transport Authority with funding from the Department of Transport, Tourism and Sport and is aimed at third level campuses across Ireland seeking to develop workplace travel plans. Internationally, work place travel plans have been shown to reduce single occupancy car use on the commute by between 10% and 24%, and reduce costs associated with parking, business travel, fleet, CO2 emissions, absenteeism, and access issues.
For more information on the programme, please visit smartertravelcampus.ie
Characterised by a commitment to academic excellence, Athlone Institute of Technology is Ireland’s leading higher education institute and an institute of firsts –first for research across the technological higher education landscape, first to receive Academy of Pharmaceutical Science (APS) accreditation in Ireland, and first for ISSE student satisfaction nationally. The institute was awarded Sunday Times Institute of Technology of the Year 2018 and Runner up in 2017.