Postgraduate Diploma in Digital Marketing

Postgraduate Diploma Digital Marketing

Course Overview

  • 1

    Year

  • 9

    Level

Why take this course?

As digital marketing increasingly permeates every industry sector, the key skills acquired in this programme are critical in the modern workplace.

This programme is built on a multidisciplinary foundation with a focus on data analytics, software implementation and marketing using a variety of modern technology and tools.

In this episode, digital marketing lecturer Dr Aisling Keenan talks all things digital marketing, including exciting career prospects.

What will I experience?

This programme will be delivered over a 12-month period (January to December) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in digital marketing practice and strategy.

The programme not only provides graduates with a deep understanding and knowledge of digital marketing but equally importantly, also provides the professional digital marketing skills to operate effectively in the modern workplace. In doing so, this programme responds to the identified needs of industry by enhancing the supply of top-class PPC and advertising specialists.

Modules breakdown:

Semester One

• Digital Marketing Strategy

• Social Media and Information and Communications Technology Law

• Data Interpretation and Web Analytics

Semester Two

• Social Media Marketing and Digital Advertising

• Managing Search Marketing

• Digital Technology and Design

What opportunities might it lead to?

The digital marketing market in Ireland is expected to increase by 6.3% to €519.5 million in 2020. As a result of the Covid pandemic, businesses are spending more and more on digital marketing as they shift their businesses online. It has been noted that digital advertising categories have had a positive outlook in 2020, paid search is projected to show the fastest growth with a 26% increase in advertising spend expected. Other digital advertising categories on the plus side in 2020 include: Social media (+25%), Connected TV (+19%), Digital video (+18%) and Digital display (+15%) (Interactive Advertising Bureau, 2020; AdWord.ie, 2020; Statistica, 2020). Skills shortages and salary hikes can be seen in specialist areas like e-commerce, PPC, SEO and data analysis (Prosperity, 2020). This programme is timely for graduates as it will equip them with the knowledge and skills required to respond to current industry demands.

Assessment Information

The students will work on a variety of different types of assessments; group projects, individual lab exams, MCQs, individual projects and end of year paper exams.

Course Details

Course Duration:
1 Year
Course Award:
Postgraduate Diploma
Course NFQ Level:
Level 9
Department:
Dept of Business & Management
Minimum Entry Requirements:

A minimum 2.2 honours bachelor degree (Level 8 or equivalent) in a business discipline OR a minimum 2.2 honours bachelor degree (Level 8 or equivalent) in a non-Business discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning. International students must evidence a proficiency in English language.

Careers & Opportunities

Career Prospects

Noting the current increased spend on digital marketing there is strong demand for Digital Marketing graduates. Skills shortages and salary hikes can be seen in specialist areas like e-commerce, PPC, SEO and data analysis. Responding to the impact of Covid and Brexit, Enterprise Ireland are increasingly encouraging businesses to develop their online presence, thereby reducing dependence on traditional markets such as the UK. We expect this will further impact marketing recruitment this year and beyond.

Career opportunities for graduates include:

• Digital Marketing Executive

• E-commerce Operations

• Digital Support Executive

• Digital Marketing Specialist

• Marketing and Communication Officer

• Inbound Marketing Specialist

• Senior Digital Client Manager

• Affiliate Marketing Manager

Further Study

As a graduate of this programme, you are eligible to be considered for a master’s degree, such as our MSc in Digital Marketing. Full details of our postgraduate programmes are contained in the AIT postgraduate prospectus.

Master of Science in Digital Marketing

Masters of Science

Facility Gallery