MA/PgDip in Tourism Management and Destination Leadership

Master of Arts/Post Graduate Diploma Tourism Management and Destination Leadership

Course Overview

  • 2

    Year

  • 9

    Level

Why take this course?

The MA/PgDip in Tourism Management and Destination Leadership is a one/two-year part-time programme of study designed to align education, research, and engagement agendas with key global development issues in tourism. Students may exit after one year with a PgDip or complete two years for the MA qualification.

Many academics, policy makers and practitioners have called for leadership in tourism and destination management to rethink how tourism can best serve our communities post the pandemic. The industry needs to reduce exposure to crises, needs to develop resilience and encourage adaptability.

Timetable

This is a part-time, online course. The below timetable will run for Term 1. The course is delivered fully online and runs with the following model in Term 1 (Jan-April), Term 2 (Sept - Dec).

Module 1: Tourism Environment, Society and Development

Every Friday 9-11AM from early/mid January for 12 weeks

Module 2: Destination Management and Marketing

Every Friday 2-4PM from early/mid January for 12 weeks

Module 3 Tourism Careers Lab and Internship

Module 4: Digital Visitor Economy

Every Friday 9-11AM from early/mid Sept for 12 weeks

Module 2: Research Methods

Every Friday 2-4PM from early/mid Sept for 12 weeks

Industry context

Up to 2019 tourism was one of the world’s largest industries, accounting for some 10% of global GPD and employment. At this point growth looked certain to continue into the medium term future, with new inbound and outbound markets developing worldwide. The COVID-19 pandemic caused the industry to collapse overnight, with closure of borders, collapse of airlines and new procedures and protocols configuring the industry.

What will I experience?

  • The PgDip programme fee is €495 for eligible participants in employment (90% subsidised from €4,950 through Springboard HEA
  • Those in receipt of DEASP payments, including PUP are eligible to undertake this course free of charge
  • Returners are also free of charge
  • Eligible Applicants must be ordinarily resident in Ireland and must meet the nationality and EU residency rules as aligned to Springboard as detailed here https://springboardcourses.ie/faq
  • There is an additional fee for the MA for all students who wish to progress to 2nd year (€2,250)

Students who complete 60 credits will achieve a Postgraduate Diploma in Tourism Management and Destination Leadership.

Students who complete the additional 30 credit dissertation module will achieve an MA in Tourism Management and Destination Leadership. This is an optional add-on.

This programme of study is situated within the Faculty of Business and Hospitality, in the Department of Hospitality, Tourism and Leisure and thus places a strong focus on the development of graduate competences relevant to the tourism industry throughout the programme.

The programme is delivered in a blended mode, with the majority of material delivered online. Supplemental modes of delivery utilised include self-directed learning, on campus induction and occasional seminars and utilization of an assessed field based learning visit to study tourism planning, development and management in practice.

Two additional teaching and learning strategies employed include 1) the use of a Tourism Careers Lab and 2) a dissertation project based on primary research. In both a focus will be placed on encouraging learners to become engaged in the content and commence on a pathway to independent learning and application of critical thinking.

What opportunities might it lead to?

The programme aims to prepare graduates from a variety of academic backgrounds for rewarding careers (both nationally and internationally) in tourism and related sectors. Career opportunities such as in Destination Management & Marketing Organizations; Governments, NGOs, and Tourism Industry Associations Transportation & Accommodation companies; Event Management & Conferences; Corporate Travel Management; Tourism Research & Consultancy.

This program encourages hand on experience and interaction between academics and industry practitioners from the national and international tourism sector. By the end of the programme students are expected to have knowledge and critical awareness of:

  • International toursim and development
  • Relevant theories that inform international tourism management decisions
  • Ethical, corporate social responsibility and sustainability dilemmas that arise in the tourism professional practice
  • The interrelationships between the various stakeholders and sectors of the visitor economy with a particular focus on the digital
  • Professional and organisational practices acquired from a tourism and destination internship
  • Methodologies for effective practical research in national/ international tourism

Graduates who complete the Level 9, 90 credit Master of Arts in Tourism Management and Destination Leadership.may be eligible to pursue postgraduate research at doctoral level or further taught postgraduate study in complementary areas of study.

Additional Information

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Assessment Information

You will take a range of assessments on this programme, including presentations, written reports and essays, group work, a dissertation and an internship. The Institute offers excellent supports to all learners.

Course Details

Course Fees:
PG Dip - €495 for eligible students in employment/ no fee for eligible students who are not in employment. Additional fee for M.A. (TBC) for all students who wish to progress (optional)
Course Duration:
2 Year
Registration Closing Date:

November 30th 2021

Course Commencement Date:

January 2022

Course Award:
Master of Arts/Post Graduate Diploma
Course NFQ Level:
Level 9
Department:
Dept of Hospitality, Tourism & Leisure Studies
Minimum Entry Requirements:

This is a conversion programme aimed at a wide range of disciplines which cover tourism modules at undergraduate level;

Graduates are likely to come from the following programmes:
Tourism as a broad discipline welcomes candidates with expertise in various fields. Candidates will have a minimum of a Level 8 Honours degree and will have to complete an interview to obtain admission.

  • Bachelor of Arts degrees in humanities/ social science related subject areas – e.g. sociology, geography, history, anthropology
  • Bachelor of Business/ Commerce/ Arts degrees in the business subject area – e.g. business management, marketing
  • Bachelor of Arts/ Business degrees in the hospitality, tourism, leisure, sport, food sectors

Student Testimonial

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AIT hospitality and tourism students in Dubai

"Dubai was an incredible experience for us. It was a place we never thought we would have wanted to visit but now we have a whole new perspective for ourfuture careers! We loved seeing the different culture and learning about the history of Dubai."

Student Testimonial

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Hospitality and tourism students in Shanghai

Annual field trips to world leading cities help students develop awareness of global issues, standards and opportunities.

Course Structure

Year 1

PgDip

Tourism Careers Lab

We will assist you in finding an internship in the tourism planning, management and destination sector

Taught modules

  • Tourism, Environment, Society and Development
  • Research Methods
  • Destination Management and Marketing
  • Digital Visitor Economy

Year 2

Students who wish to complete the MA will complete a Dissertation module in Y2. You will be assigned a supervisor and with 1-1 guidance you will write a thesis on a topic of your choice.

Careers & Opportunities

Career Prospects

Tourism Planning

Tourism Management

Destination Leadership

Public and private tourism industry roles

Work Placement

20 credit internship in tourism/ destination planning organisation.

The Institute assists all students finding an appropriate internship.

For those already in employment in a relevant sector, your employment may be appropriate for the internship and this will be decided on a case by case basis.

Further Study

Graduates who complete the Level 9, 90 credit Master of Arts in Tourism Management and Destination Leadership.may be eligible to pursue postgraduate research at doctoral level or further taught postgraduate study in complementary areas of study.

Facility Gallery

The Department of Hospitality, Tourism and Leisure
Hospitality students in the Burj al Arab, Dubai
Hospitality students in the Burj al Arab, Dubai
Training Bar in the Hospitality Building
Training Restaurant in the Hospitality Building
Training Restaurant in the Hospitality Building
HTL Sport Management Students