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Bachelor of Arts Graphic Design

Course Overview

  • 4

  • AL863

    CAO Course Code

Why take this course?

The role of the graphic designer is a hugely exciting and varied one, working across a variety of media and utilising different communication tools to convey a message or an idea. The new four-year BA (Hons) in Graphic Design was developed to equip design students with the necessary skills to work in this fast-paced world. Of particular note is the work placement, which you will undertake in the second year of the degree. The programme itself comprises a series of core modules in studio and professional practice and critical theory.

What will I experience?

The theme of the first year is Fundamentals and this is shared across the core areas of Design Methods, Visual Research and Exploration, Professional Practice, and Visual Culture and Contextual Studies.

The theme of year two is developmental design, which engages closely with content and the interdependencies of form and content. The Graphic Design Visual Word module sees a design focus centred on typography and the integration of typography and image. Visual Culture and Contextual Studies reinforces this notion by examining the cultivation of ideas in art and design in the 20th century and its influence on contemporary graphic design.

Professional Practice in Corporate Identity further examines these formal relationships and structures corporate visual communications through case studies and project work.

In the second semester, you will undertake a placement for one day each week for a period of ten weeks and a block three weeks commencing in May. The first-hand industry experience will give you a valuable insight into the workings and requirements of industry and inform your learning in year three.

The theme of third year is Live Focus whereby a contextual understanding of design as an outwardly focused activity is practiced. This is underpinned in Visual Culture and Contextual Studies.

What opportunities might it lead to?

Design students at AIT have a track record of winning awards at local, national and international students assessment schemes and competitions. Graduates enjoy excellent employment prospects in Ireland and overseas, and are employed in graphic design companies, advertising agencies, publishing houses, printing, the arts, the film and television industries and in teaching roles in second level, PLC and third level courses.

Assess to staff members with a very-wide ranging body of knowledge and experience in both visual communications and fine art practice, both at national and international levels. You are guaranteed one-to-one learner/ lecturer interactivity, in a purpose-built environment with excellent personal studio space and production facilities.

Course Details

Course Duration:
4
CAO Course Code:
AL863
Course Award:
Bachelor of Arts
Department:
Dept of Mechanical/Polymer Engineering
Minimum Entry Requirements:

Grade H5 in two subjects, plus Grade O6/H7 in four other subjects in the Leaving Certificate examination. Two of these subjects must be Mathematics and a language (English or Irish). *For all applicants, portfolio presentation is required.

QQI:

Any QQI level 5 qualification is acceptable.

Mature applicants:

Mature applicants are not required to meet minimum entry requirements. For all mature applicants, portfolio presentation and interview is required.

Course Structure

Year 1

  • Graphic Design - looking anew,
  • Visual Research & Exploration,
  • Professional Practice - Communications & Personal Development,
  • Visual Culture & Contextual Studies 1,
  • Design Methods,
  • Visual Image & Meaning,
  • Visual Culture & Contextual Studies 2,
  • Professional Practice - Communications & Professional Development.

Year 2

  • Graphic Design & The Visual Word,
  • Image Creation & Animation,
  • Visual Culture & Contextual Studies 3,
  • Professional Practice in Corporate Identity,
  • Graphic Design - A Critical View,
  • Image Creation & The Moving Image,
  • Professional Practice - Industry Placement,
  • Visual Culture & Contextual Studies 4.

Year 3

  • Designing Brand Identity,
  • Image-based Narratives,
  • Visual Culture & Contextual Studies,
  • Professional Practice in Collaborative Environments,
  • Studio Live Design,
  • Major Design Project,
  • Professional Practice in Personal Promotion,
  • Visual Culture & Contextual Studies 6.

Careers & Opportunities

Career Prospects

Graduates enjoy excellent employment prospects in Ireland and overseas, and are employed in graphic design companies, advertising agencies, publishing houses, printing, the arts, the film and television industries and in teaching roles in second, PLC and third level courses.

Work Placement

In the second semester, you will undertake a placement for one day each week for a period of ten weeks and a block of three weeks, commencing in May. The first-hand industry experience will give you a valuable insight into the workings and requirements of the industry and inform your learning in year three.

Further Study

An honours degree (level 8) is an effective basis for postgraduate training and research leading to master’s and PhD (level 9/10) qualifications. Staff in the department and in the Careers Office can advice on the range of opportunities available at AIT and elsewhere for such postgraduate programmes. Full details of all postgraduate programmes at AIT are contained in the postgraduate prospectus.

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