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Certificate in Marketing, Sales Theory & Practice

Course Overview

  • 24

    Weeks

  • 6

    Level

Why take this course?

This certificate introduces students to the fundamentals of Marketing, Sales Theory and the steps involved in practicing and delivering effective Marketing and Sales events and programmes. The certificate enforces the importance of adequate marketing and sales knowledge in order to prepare a thorough baseline to deliver a marketing and sales project effectively with an emphasis on ethics and social responsibility throughout this process. It will equip students with an understanding of marketing and sales theory and methodologies and their contribution to the formulation and implementation of a firm’s corporate strategies.

What will I experience?

  • Marketing
  • Sales Theory and Practice
  • Services Marketing
  • Marketing Management
  • Online Work Based Project

Additional Information

Please note: Institute induction is on Saturday 23 September 2017 from 9.30am to 1.00pm.

Attendance on that date is compulsory

Duration: 1 year: 24 weeks Monday and Wednesday 6.00pm to 10.00pm

(plus approx. 4 Saturdays per semester)

Enquiries: Maria Slevin - mslevin@ait.ie

Course Details

Course Fees:
€1570
Course Duration:
24 Weeks
Course Commencement Date:

6.00pm Monday 18 September 2017

Course NFQ Level:
Level 6
Department:
Dept of Lifelong Learning
Minimum Entry Requirements:

Leaving Certificate with Ordinary Level Grade D3 in 5 subjects to include Mathematics and a language (English or Irish),

or equivalent

or
Mature applicant

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