Certificate Hospitality Industry Analytics
Course Overview
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3
Months
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8
Level
Why take this course?
This single-subject Special Purpose Award (SPA - 10 ECTS) aims to provide learners with a platform to explore the importance of leveraging data, applying data analytics in decision-making, and investigating the interrelated components necessary for the creation of a strategic analytic culture in hotel businesses. The programme is developed in response to the current and future industry needs to meet the demands of a vibrant, thriving and dynamic tourism and hospitality sector in the Midlands, nationally and internationally.
This programme provides participants with external accreditation via the opportunity to take the Certificate in Hotel Industry Analytics (CHIA) and the Certificate in Advanced Hospitality and Tourism Industry Analytics (CAHTA) at no additional cost. The CHIA and CAHTA are provided jointly by the American Hotel & Lodging Educational Institute (AHLEI), the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and STR Global.
Expression of interest - https://forms.office.com/e/hVmCmLseRd and/or please email sean.connell@tus.ie
What will I experience?
Objectives of this SPA include giving the learner the platform to:
- Identify contemporary and emerging data analytical technologies and assess their suitability for use in the hospitality industry.
- Summarise the components and data analytical processes necessary to develop a strategic analytical culture in hospitality.
- Generate and interpret business analytical reports using MS Excel or equivalent.
- Demonstrate a thorough knowledge of the metrics, methodologies, benchmarking and performance reports that are used by hotel industry professionals and analyse various types of hotel industry data making strategic inferences based upon that analysis.
- Examine the digital tourism landscape, the digital tourist journey, changing behaviours and expectations, digital disruption, and the potential benefits of digital business transformation in a tourism and hospitality context.
- Complete the Certificate in Hotel Industry Analytics (CHIA) and Certificate in Advanced Hospitality and Tourism Analytics (CAHTA).
What opportunities might it lead to?
Successful completion of this single-subject Special Purpose Award (SPA) will enhance graduates continuing professional development portfolio and translate into advancement in their existing careers and future employment prospects.
Continued and increased investment in tourism in the region by Fáilte Ireland, for example, €68 million EU ‘Just Transition’ funding for tourism in Irelands Midlands, promises new roles for which these graduates will be most suited.
Graduates of this SPA may wish to pursue further study on the PG Dip in Tourism Management and Destination Leadership or the MSc in Data Analytics at TUS - Athlone Campus.
Students may be eligible to use credits from this SPA towards exemptions on other programmes in the Department of Hospitality, Tourism and Leisure.
Additional Information
Teaching & Learning Strategy
This is a single-subject SPA award. Thus, this programme/module will be delivered using theoretical frameworks, case studies, learner presentations, workshops, and group work. Instructional videos, screencasts and guest lectures will be utilised where appropriate. Formal formative feedback will be employed throughout the modules’ activities. Active learner participation is essential.
Delivery Format
This single-subject SPA award will be delivered online over one academic semester (12 weeks / 3 months). Weekly online sessions will be delivered every Monday between 10 am and 3 pm, with additional support sessions provided to learners, if necessary or when required. Additional asynchronous material will be made available to learners via Moodle our Virtual Learning Environment (VLE) course management system platform for e-learning.
Indicative Syllabus
- Hotel Industry Analytical Foundations
- Hotel Industry Key Performance Indicators (KPIs) and Metrics
- STR Reports
- The Digital Hospitality Landscape
- Understanding the Digital Tourist
- Hospitality Big Data
- Excel Data Management
- Certificate in Hotel Industry Analytics (CHIA)
- Certificate in Advanced Hospitality and Tourism Industry Analytics (CAHTA)
Please contact the Programme Leader, Sean Connell at sean.connell@tus.ie if you have any queries about the course.
Assessment Information
This single-subject SPA learning outcomes will be assessed through a combination of formative and summative assessments. Formative assessment will take the form of online participation, online MCQs and short questions with feedback.
For this single-subject SPA, the summative assessment will be a combination of a computer practical (20%) and external industry-recognised examinations in Hotel Industry Analytics (80%), for example, Certificate in Hotel Industry Analytics (CHIA) and Certificate in Advanced Hospitality and Tourism Industry Analytics (CAHTA).
Course Details
- Course Fees:
- €950
- Course Duration:
- 3 Months
- Registration Closing Date:
How to apply to this programme at TUS Athlone Campus:
Email: sean.connell@tus.ie
- Course Commencement Date:
Email: sean.connell@tus.ie
- Course Award:
- Certificate
- Course NFQ Level:
- Level 8
- Department:
- Dept of Hospitality, Tourism & Leisure
- Minimum Entry Requirements:
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A Level 7 Ordinary degree in Hospitality, Tourism or Business discipline. Graduates who hold an equivalent qualification in related disciplines or who have relevant industry experience will be considered for places on a case-by-case basis in line with the Technological University of the Shannon’s recognition of prior learning (RPL) policy.
Careers & Opportunities
Further Study
Students may be eligible to use credits from this single-subject Special Purpose Award (SPA) towards exemptions on other programmes in the Department of Hospitality, Tourism and Leisure.
Graduates of this SPA may wish to pursue further study on the PG Dip in Tourism Management and Destination Leadership or the MSc in Data Analytics at TUS - Athlone Campus.
Master of Arts/Postgraduate Diploma in Tourism Management and Destination Leadership
Master of Arts/Post Graduate Diploma
Bachelor of Business (Honours) in Tourism and Hospitality Management (add-on)
Bachelor of Business (Honours)
Bachelor of Arts (Honours) in Culinary Entrepreneurship (Add-on)
Bachelor of Arts (Honours)
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