Certificate in Business in Social Media Applications and Sales

Course Overview

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Why take this course?

Social media is the pulse of the 21st century. It is how people keep in contact with friends near and far, it is how we share opinions, it is how we purchase and consume goods and services. What is often less visible, however, is just how important social media is to business.

In Ireland, the social media and digital sector, along with the business world, is moving at a fast pace and the industry is highly evolving. As marketers we must embrace this new social movement in order to engage with the ever changing customer within a business context.

The primary aim of the course is to produce competent workers in the field of Social Media Applications and Sales, with the appropriate multi-disciplinary skills to meet local, regional, and national needs at an introductory level. The blend of theory and practical skills will provide not only an excellent theory basis, but will enable you to build a unique online portfolio during the course of your study. From its outset, the course utilises a practical approach introducing you to the latest tools and techniques for creatively engaging in social media marketing while simulating real world scenarios.

What will I experience?

  • Learning and Development for Higher Education with Social Media
  • Computer Applications
  • Marketing
  • Social Media Applications
  • Social Media Sales and Marketing
  • E-Business
  • Role of the Manager
  • Sales Theory and Practice
  • Professional Development, Career Planning and Work based Project

Additional Information

Please note: Institute induction and commencement of the Learning and Development for Higher Education module is on Saturday 23 September 2017 from 9.30am to 5.00pm. Attendance on that date is compulsory

Enquiries: Maria Slevin -

Course Details

Course Fees:
Course Duration:
24 Weeks
Course Commencement Date:

Commencing: 6.00pm Thursday 21 September 2017

Duration: 1 year: 24 weeks Tuesday and Thursday 6.00pm to 10.00pm

Course NFQ Level:
Level 6
Dept of Lifelong Learning
Minimum Entry Requirements:

Leaving Certificate with Ordinary Level Grade D3 in 5 subjects, to include Mathematics and a language (English or Irish), or equivalent, or Mature applicant.

Careers & Opportunities

Further Study

Graduates are eligible to apply and join year two of the Higher Certificate in Business in Social Media Marketing

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