Bachelor of Business Business Studies with Event Management

Business Studies with Event Management - BBs

Course Overview

  • 3

    Year

  • 7

    Level

  • New Course

    Points

  • US793

    CAO Course Code

Why take this course?

*New CAO Course for September 2024*

Business Studies with Event Management includes both the creative and business aspects of event management. During your studies, you are encouraged and facilitated to further develop your creativity and also acquire strong business know-how. By combining technical event management skills with business competencies, you can work and progress your career in a wide range of event-related settings. There is a full semester of work placement and/or the option to study at one of our partner universities across Europe, as well as regular field trips and guest lectures.

Please contact hospitality.midlands@tus.ie if you would like to learn more about this programme.

What will I experience?

The events sector includes thousands of companies, contractors and freelancers that create, manage and support concerts, festivals, sports events, other cultural experiences, conferences, trade shows, marketing events, brand activations, product launches and exhibitions. It is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people. Event management requires an eye for detail, effective teamwork and a thorough understanding of the many technical, logistical, and creative factors that make up successful events. Offering a balance of theoretical and practical learning that explores the latest trends and practices in event management. Business Studies with Event Management equips you with the practical skills to coordinate the interconnected aspects of the process from pre-event planning and design to post-event debriefing and evaluation, and to progress to leadership roles in the events sector. During your studies, you will plan and stage real events thereby experiencing the kind of work you may pursue after graduation.

What opportunities might it lead to?

Whether you dream of managing major sports events and music festivals or working in party planning and corporate launches, the events sector offers many exciting job and career development opportunities. You may pursue a career in areas such as event planning, management, marketing and communication, often working for large event organisers, travel companies, hospitality businesses or tourism organisations in the public, corporate and not-for-profit sectors in Ireland and abroad. You may also pursue post-graduate studies at TUS or elsewhere.

On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS Athlone campus.

Course Details

Course Duration:
3 Year
Course Commencement Date:

September 2024, apply via CAO

CAO Course Code:
US793
Cut Off CAO Points:
New Course
Course Award:
Bachelor of Business
Course NFQ Level:
Level 7
Department:
Dept of Hospitality, Tourism & Leisure
Minimum Entry Requirements:

A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish. Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this course.

Level 5 QQI: Any QQI-FET level 5 qualification is acceptable, but must contain a minimum of 3 distinctions.

Student Testimonial

 Profile Image

TUS Athlone Hospitality, Tourism & Leisure Students Fieldtrip to Dubai

"Dubai was an incredible experience for us. It was a place we never thought we would have wanted to visit but now we have a whole new perspective for our future careers! We loved seeing the different cultures and learning about the history of Dubai."

Course Structure

Year 1

Semester 1:

Event Planning

Social & Leisure Events

Principles of Management & Marketing

BusinessTechnology & Interactive Applications

Principles of Financial Accounting

Academic Writing

Semester 2:

Event Operations

Delegate Management

Introduction to Food & Beverage Operations

Web Design & Implementation

Business Decision Making
& Applications

Microeconomics for Business

Year 2

Semester 1:

Applied Event Planning

Event Design

Social Media & Mobile Applications

Human Resource Management Concepts

Legal Environment for Business

Macroeconomics for Business

Semester 2:

Applied Event Operations

Event Production

Corporate Events

Marketing Communications Practice

Global Human Resource Management Practice

Personal Development

Year 3

Semester 1:

Event Project Management

Applied Law for the Tourism & Event Industry

Entrepreneurship and Business Planning

Integrated Marketing Communications

Semester 2:

Work Placement / Study Abroad

Year 4

On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS Athlone campus.

Careers & Opportunities

Further Study

Whether you dream of managing major sports events and music festivals or working in party planning and corporate launches, the events sector offers many exciting job and career development opportunities. You may pursue a career in areas such as event planning, management, marketing and communication, often working for large event organisers, travel companies, hospitality businesses or tourism organisations in the public, corporate and not-for-profit sectors in Ireland and abroad. You may also pursue post-graduate studies at TUS or elsewhere.

On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS Athlone campus.

Business Studies with Event Management - BBs (Hons)

Bachelor of Business

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