Bachelor of Business (Honours) in Management in Tourism and Sport

Bachelor of Business (Honours) Management in Tourism and Sport

Course Overview

  • 1

    Year

  • 8

    Level

  • Addon

    Course

Why take this course?

The exciting, dynamic businesses of Tourism and Sport are inextricably linked and always require passionate ambitious graduates.This programme focuses on developing such honours degree graduates with the necessary problem solving, critical thinking, and communication skills and know how to become leaders in industry. Successful completion of this programme of study will open up a range of exciting career options for the graduate.

Students in the Department of Hospitality, Tourism and Leisure are eligible to take part in annual international field trips. In 2016 we visited Paris, Poznan and Beijing and in 2017 we will be going to Dubai and Italy.

What will I experience?

This programme focuses the strategic level content of Tourism, Sports, Marketing, Finance and Management. It is delivered using a number of contemporary teaching strategies including lecturers, workshops, and field trips. Dialogue between lectures and learners, and between learners themselves is a central theme within each module.

On this course you will learn to:

  • Apply a critical, systematic, and mature approach to problem solving within the tourism and sport industry;
  • Discriminate between alternative management strategies and to successfully manage change;
  • Develop your communication and social skills resulting in a self-confident, responsible and enterprising graduate

You will achieve the above by being able to:

  • Identify and develop strategic level solutions for a real life business problem;
  • Manage a simulated business in a competitive market place over a semester;
  • Visit and evaluate a successful indigenous Tourism business and apply strategic level theories for future planning for the business;
  • Investigate the contributory factors resulting in the need for physical activity programmes, and assess successful contemporary national and international strategies for management of sport;
  • Become an informed and skilled researcher.

What opportunities might it lead to?

Graduates of this programme have progressed to further study at level 9 in Business in AIT and Health Promotion, Leisure / Sport / Tourism management in other third level institutions. Others have found employment in careers such as event planning at large scale sports events (London Olympics 2012), sport development officers in county councils, with the HSE as health promotion and physical activity coordinators, with national sports governing bodies as coaches and administration officers, as tourism destination development officers in Ireland and abroad. Graduates have also completed Postgraduate studies in education and qualified as secondary school teachers in Career Guidance, Business Studies and Accounting.

Additional Information

Assessment Information

We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods- from lectures, workshops, field trips, presentations, in class peer led discussions and seminars. Use of Moodle, the institutes’ Virtual Learning Environment is core to all modules on the programme. Effective engagement with feedback (Verbal and/or Electronic), and peer and self-assessment is expected. The course is taught by experienced lecturers with a track record of success in many sectors including the hospitality, tourism, sport and spa industries.

Course Details

Course Duration:
1 Year
Course Award:
Bachelor of Business (Honours)
Course NFQ Level:
Level 8
Department:
Dept of Hospitality, Tourism & Leisure Studies
Minimum Entry Requirements:

Holders of the Bachelor of Business in Sport Management or an equivalent Level 7 qualification are eligible to join this programme.

Lecturer Testimonial

Sinead Purtill Profile Image

Sinead Purtill

Sport is a growing industry that is diverse and exciting. Our courses are delivered through practical experience and innovative teaching in order to prepare you for the opportunity to work in the business of sport.

Student Testimonial

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Hospitality, Tourism and Leisure students in Dubai, 2017

"Dubai was an incredible experience for us. It was a place we never thought we would have wanted to visit but now we have a whole new perspective for ourfuture careers! We loved seeing the different culture and learning about the history of Dubai."

Student Testimonial

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Aidan Murphy BB (Hons) in Management in Tourism and Sport

The application of business theory to the sports and recreation industry really prepared me for my new business venture.

Student Testimonial

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Lorna Kiernan, Sport Management, 2015

"Learning in AIT was so much fun, its not just about the classroom, we went on field trips, experienced real life business problems and applied theory to practice, all of which prepared me for my career in the tourism industry."

Course Structure

Year 1

Term 1

  • Strategic Management 1
  • Marketing Management
  • Financial Management

Term 2

  • Strategic Management 2
  • Tourism & Regional Development
  • Event Management/ Management of Sport and Physical Activity

Year Long

  • Business Research (dissertation)

Year 4

Core units in this year include:


  • Event Management OR Management Of Sport and Physical Activity Programmes
  • Marketing Management
  • Strategic Management
  • Financial Management
  • Tourism and Regional Economic Development
  • Business Research

In addition students are supported by a Year Tutor.

Careers & Opportunities

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