Placeholder

Bachelor of Arts (Hons) in Graphic & Digital Design Add-on

Course Overview

  • 1

    Year

  • 8

    Level

  • Addon

    Course

Why take this course?

This one-year Level 8 add-on degree is a natural stepping stone for graduates on our current level 7 BA in Graphic Design to acquire an honours degree. The programme

integrates theory and practice to prepare students for a career as Graphic and Digital designers in an industry which is in a constant state of innovation. It is designed to

ensure that students acquire the latest industry standard technical skills and become capable of working across media platforms.

What will I experience?

The course is focused around contemporary design practices and aims to develop students’ critical awareness of professional design practice. The environment is also conducive to aiding the realisation of a personal creative vision. The diversity of the peer group will both challenge and engage each designer to articulate their concepts coherently both in individual pursuits and those of a team-based setting in written and digital forms.

Each student will be encouraged to explore and take risks with static and moving imagery, sound and text while understanding and developing critical awareness of professional design practice. Students will take part in a live industry led project to develop their knowledge and skills to respond to client and audience complexities and to develop entrepreneurship and foster professional links.

What opportunities might it lead to?

The career opportunities currently being advertised include: graphic designers; user interface designers; motion graphics designers; editorial designers; creative advertising; production coordinators; and other career opportunities in the arts, film and television.

Our graduates will be regarded as creative, informed and highly skilled designers, ready to work and quickly progress their careers in design or confidently pursue further study in this or related fields. Graduates will be capable of working as a team member displaying up-to-date knowledge and skills across print and digital platforms.

Course Details

Course Duration:
1 Year
Course Award:
Bachelor of Arts (Honours)
Course NFQ Level:
Level 8
Department:
Dept of Design
Minimum Entry Requirements:

BA in Graphic Design level 7 or equivalent qualification in Design will be required for entry to this programme.

Course Structure

Year 1

Design for Time Based Media (10 credits)

Aim is to help students understand design practice in Motion Graphics, Audio Video and virtual time based media.

Experience Design (10 credits)

Aims to help students blend theory with exercises in the fundamental principles of data visualisation, UI, UX and XD design.

Theory to Practice (10 credits)

Combines design theory with graduate design practice from within the studio. It is based upon the department’s foundational premise that the studio practice is inherently linked to developing the capacity for critical, theoretical and historical reflection.

Live Studio (10 credits)

Designed to provide students with the opportunity to participate and fully engage in ‘real world’ live design projects.

Final Project (10 credits)

Designed to provide students with the opportunity to initiate, develop, resolve and bring to fruition a major body of creative and self-directed design work.

Theory to Showcase (10 credits)

Students produce a Critical Context Paper comprised of a written component and a designed document embodying the integration of work from this and their studio modules which reflect upon and articulate their studio practice work.

Careers & Opportunities

Career Prospects

The career opportunities currently being advertised include: graphic designers; user interface designers; motion graphics designers; editorial designers; creative advertising; production coordinators; and other career opportunities in the arts, film and television. Our graduates will be regarded as creative, informed and highly skilled designers, ready to work and quickly progress their careers in design or confidently pursue further study in this or related fields. Graduates will be capable of working as a team member displaying up-to-date knowledge and skills across print and digital platforms.

Further Study

AIT is currently developing a new masters programme to facilitate student progression to further postgraduate education at level 9. Currently, our level 8 graduates progress to further study in other colleges including NCAD, IADT etc. Some of our graduates have progressed to further education in areas, such as, teaching (Art) in CIT – Crawford College of Art & Design and in other colleges.

Facility Gallery