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Bachelor of Business (Honours) B.A. Hons Sport Management (with international placement)

Course Overview

  • 4

    Year

  • 8

    Level

  • AL 854

    CAO Course Code

Why take this course?

  • On this course you take a compulsory work placement at the end of your second year. This placement can be taken in Ireland or abroad. You then take a second placement in your third year, which must be taken overseas. Placements are usually paid and there are opportunities to work in many different types of sporting organisations – from community to retail to sport development to coaching. We assist you finding a placement that matches your interests.
  • The Department of Hospitality, Tourism and Leisure offers all students the opportunity to take part in overseas field trips to explore international issues. In the last two years we have brought our students to Beijing, Poznan, Paris, Barcelona, Parma and Dubai. In 2018 we will go to Shanghai, and in 2019 we will go to Dubai.
  • The expertise of the lecturers in AIT involved in designing and delivering the course is extensive – all staff teaching on the course have excellent industry and academic backgrounds. Many teaching staff in the department are qualified up to master’s degree and doctoral level;
  • The excellent teacher-student ratios provide learners with unrivalled access to lecturer expertise;
  • The B.A. (Hons) Sport Management (with international placement) includes a mixture of classroom and practical classes. These are taught in our state-of-the-art facilities.
  • Over the past 10 years AIT has developed into one of the premier sports facilities in the midlands. The Institute currently has both indoor and outdoor IAAF approved running tracks, a FIFA standard astro-turf pitch, two GAA pitches, a multipurpose sports hall and a state of the art fitness centre.
  • AIT has offered a sport scholarship programme for over 10 years. This is administered by AIT’s sports department and enquires should be made directly to them at 090-6468222.
  • The arrival of the holiday resort ‘Centre Parcs’ in Co. Longford in 2019 guarantees Midland based hospitality opportunities with 1,000 permanent jobs promised at Ballymahon. Centre Parcs is located just 20 minutes from AIT and employs 240 in the sport and leisure sector.

What will I experience?

Subjects taught on the B.A. (Hons) Sport Management (with international placement) are diverse and typical topics covered include (among others):

• Year 1: Sport Administration, Sport Studies, Acounting, Business Management, Wet Facility Management, Sport Coaching, Anatomy and Physiology

• Year 2: Work Placement (can be local or overseas), IT, Accounting, Marketing, Facility Management, Exercise and Fitness, Lifestyle Development;

• Year 3: Work Placement (must be overseas) Human Resource Management, Accounting, Sport development, Sport Tourism Studies

Year 4: Strategic, Marketing and Financial Management, Dissertation, Event Management, Management of Sport and Physical Activities. Students are awarded a B.A. (Hons) Sport Management (with international placement) degree at the end of Year 4. At this stage, students can progress if they wish to a further one year of study, where they will receive an MBS.

What opportunities might it lead to?

Employment opportunities exist in areas such as sport and recreation development/administration, sports coaching, health and fitness promotion, tourism and general business. Graduates of this course have progressed to master’s degrees in business, health promotion, sports development. Graduates from the Department of Hospitality, Tourism and Leisure are employed in many nationally and world renowned organisations, including:

• Special Olympics, Great Britain;

• Sport event, stadium and retail management;

• Sports Development Officer roles for the GAA;

St George’s University Foundation Trust, London.

Course Details

Course Duration:
4 Year
CAO Course Code:
AL 854
Course Award:
Bachelor of Business (Honours)
Course NFQ Level:
Level 8
Department:
Dept of Hospitality, Tourism & Leisure Studies
Minimum Entry Requirements:

Minimum Entry Requirements: Minimum O6/H7 grades in the Leaving Certificate examination. One of the six subjects presented must include English. Two of the six subjects must be at a grade of H5 or above. Level 5 QQI: Any QQI-FET level 5 qualification is acceptable but must contain a minimum of 3 distinctions.

Accreditations/Endorsements

Lecturer Testimonial

Joe Tierney Profile Image

Joe Tierney

The leisure, sport and recreation industry offers graduates a diverse, dynamic and flexible career path. The AIT Sports Management programme prepares students for an industry that is growing and exciting with employment opportunities around the globe.

Student Testimonial

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Aidan Murphy BB (Hons) in Management in Tourism and Sport

The application of business theory to the sports and recreation industry really prepared me for my new business venture.

Student Testimonial

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Hospitality students in Shanghai, 2018

Annual field trips to world leading cities help students develop awareness of global issues, standards and opportunities.

Student Testimonial

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Hospitality, Tourism and Leisure students in Beijing, 2016

"I throughly enjoyed myself on our Beijing fieldtrip. It was great to meet students from other courses and to learn about our industry in another country. I would recommend these trips to all students!"

Course Structure

Year 1

• Year 1: Sport Administration, Sport Studies, Acounting, Business Management, Wet Facility Management, Sport Coaching, Anatomy and Physiology

Year 2

• Year 2: Work Placement (can be local or overseas), IT, Accounting, Marketing, Facility Management, Exercise and Fitness, Lifestyle Development;

Year 3

• Year 3: Work Placement (must be overseas) Human Resource Management, Accounting, Sport development, Sport Tourism Studies

Year 4

• Year 4: Strategic, Marketing and Financial Management, Dissertation, Event Management, Management of Sport and Physical Activities. Students are awarded a B.A. (Hons) Sport Management (with international placement) degree at the end of Year 4. At this stage, students can progress if they wish to a further one year of study, where they will receive an MBS.

Careers & Opportunities

Career Prospects

The sport, leisure and tourism industry is a very important one to the Irish economy. This two-year higher certificate provides students with the background necessary for a successful career in a wide range of tourism, leisure, business and sports-related activities. The programme places emphasis on developing technical skills and includes the opportunity to take other nationally and internationally recognised qualifications including: occupational first aid/child protection/swim teachers/ pool lifeguard/ gym instructor qualification, sports coaching qualifications - football, hurling & soccer.

Work Placement

​Two work placements

Year 2 is a short Irish based placement

Year 3 is a six month international work placement. AIT will assist you in finding a suitable placement

Facility Gallery

The Department of Hospitality, Tourism and Leisure
Hospitality students in the Burj al Arab, Dubai
Hospitality students in the Burj al Arab, Dubai
Training Bar in the Hospitality Building
Training Restaurant in the Hospitality Building
Training Restaurant in the Hospitality Building
HTL Sport Management Students