Bachelor of Business (Honours) Digital Marketing

Bachelor of Business (Hons) in Digital Marketing

Course Overview

  • 4


  • 8


  • 297


  • US844

    CAO Course Code

Why take this course?

Click here to visit our Digital Marketing Hub to learn more and hear from our Staff & Students

The digital economy is booming and with more and more brands putting a focus on digital marketing, demand for suitably qualified candidates is increasing rapidly. As a result, digital marketing is one of the few sectors where demand for graduates is exceeding supply. In fact, the digital skills gap is so great, the European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. It is clear that a qualification in digital marketing will go a long way towards future-proofing your career and increasing your job security.

Digital marketing is what we call a ‘broad church’ discipline which means it caters for a wide variety of interests and abilities. Among the most in-demand digital marketing skills currently are digital advertising, content and digital asset creation, content strategy and social media marketing. This is great news for creative types! For those who veer more towards the analytical end of the spectrum, hard skills, including advanced data analytics, never go out of fashion.

Students undertaking this four-year honours degree programme learn about digital theory and cyber psychology while also getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field.

Our much sought-after graduates have found employment in digital marketing agencies and SMEs across Ireland. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you.

What will I experience?

During this degree, you will:

  • Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real life digital marketing campaigns;
  • Experience an internationalised campus which brings a global focus to your learning experience;
  • Benefit from lecturers’ wealth of industry experience and the faculty’s extensive links with industry, commerce and the public sector;
  • Have the option to undertake a semester or a year abroad at one of our many partner universities.

Click here to listen to podcasts about what you will experience on this course

What opportunities might it lead to?

By 2024, Ireland’s digital economy is expected to exceed €25 billion, creating 150,000 jobs in the process. Students will develop the skills necessary to qualify them to work in both an in-house and agency capacity and this is key to assessing a broader range of future roles. These roles include:

  • Digital Marketing Executive
  • Online Marketing Executive
  • Social Content Manager
  • Search Marketing Consultant
  • Digital Analytics Manager
  • Digital Project Manager
  • Front End Development Lead
  • Digital Media Senior
  • Digital Marketing Account Executive
  • PPC Account Executive
  • Brand Manager
Click here to learn more about the opportunities this course can lead to

Additional Information

Industry partners & industry certification

All students have the option of seeking the following additional certification when completing this programme:

  • Hubspot Inbound Marketing Certification (SEO Module),
  • Google Analytics for Beginners Certification (SEO Module),
  • Advanced Google Analytics Certification, (Advanced Web Analytics Module),
  • Google AdWords Fundamentals Certification (Advanced Web Analytics Module),
  • Google Search Advertising Certification (Advanced Web Analytics Module).

​Course spotlight: Digital marketing lecturer Dr Aisling Keenan discusses the course structure, embedded industry certifications and so much more.

Course Details

Course Duration:
4 Year
CAO Course Code:
Cut Off CAO Points:
Course Award:
Bachelor of Business (Honours)
Course NFQ Level:
Level 8
Dept of Business & Management
Minimum Entry Requirements:

Grade H5 at higher level in two subjects, plus Grade O6/H7 in four other subjects in the Leaving Certificate. Two of these subjects must be mathematics and a language (English or Irish).


QQI: QQI applicants to this programme must hold one of the following awards: Business Administration (5M2468), Business Studies (5M2102), Marketing (5M2069), Office Administration (5M1997), International Trade (5M2111). They must also hold distinctions in 3 modules.

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Lecturer Testimonial

Dr Aisling Keenan, Dept of Business & Management  Profile Image

Dr Aisling Keenan, Dept of Business & Management

"If you want to immerse yourself in the world of digital marketing learning in an environment where lecturers and students work closely together in world-class facilities, then one of our undergrad or postgrad courses might be for you."

Student Testimonial

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Shannon McGovern, BBs (Hons) in Digital Marketing

"I loved every aspect of my course, from learning about different marketing trends to learning how to utilise different marketing tools and channels. My lecturers were extremely engaging and cultivated a really friendly and enjoyable learning atmosphere."

Student Testimonial

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Mark Lynch, Inbound Marketing Associate, Dot Dynamic

"I got the opportunity to work with Henshaw Eyewear as part of my final year project. Working with a real business - helping them set and achieve strategic digital marketing goals – gave me invaluable, industry-relevant experience."

Course Structure

Year 1

Year 1

  • Critical Skills for Learning
  • Business Accounting
  • Digital Marketing Applications
  • Graphic Design for Marketing
  • Microeconomics for Digital Marketing
  • Marketing in a Digital Age
  • Business Mathematics
  • Computer Applications
  • Social Media Sales and Marketing

Year 2

Year 2

  • IT and Computer Applications
  • Brand & Digital Campaign Management
  • Introduction to Entrepreneurship
  • Video & Special Effects
  • Introduction to Analytics & SEO
  • ECommerce
  • Advanced Social Media Apps & Artificial Intelligence
  • Marketing Management in a Digital Age
  • Macroeconomics for Digital Marketing

Year 3

Year 3

  • Creative Content
  • SEO and Web Usability
  • Management Accounting for Digital
  • Market Research and Analysis
  • Advanced SEO and Web Usability
  • Cyber Psychology & Behaviour
  • Digital Marketing Strategy
  • Paid Advertising
  • Professional Development and Innovation

Year 4

Year 4

  • Live Digital Proposal
  • Integrated Marketing Communications
  • Advanced Digital Marketing Analysis
  • Ethics Law and Digital Marketing
  • Digital Content
  • Live Digital Capstone Project

Careers & Opportunities

Career Prospects

This qualification will furnish you with a wide and varied skillset meaning you will have the ability to work in enumerable in-house and agency positions where the demands for marketing with social media skills are apparent. Graduates from this degree have secured employment in many roles such as: Digital Marketing Assistant, Web Designer, Social Media Marketing, Digital Marketing Manager and SEO Consultant.

Further Study

Further study

As a graduate of this programme, you are eligible to apply for a level 9 master’s programme such as a Master of Science in Digital Marketing here at TUS Athlone Campus. Full details of our postgraduate programmes are contained in the Postgraduate Prospectus.

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