Bachelor of Business Digital Marketing

Bachelor of Business in Digital Marketing

Course Overview

  • 3


  • 7


  • 235


  • US724

    CAO Course Code

Why take this course?

Click here to visit our Digital Marketing Hub to learn more and hear from our Staff & Students

Digital is transforming how we communicate with each other. Digital marketing has also become the most common strategic marketing tool for business today and we have designed a course that creates talented digital marketing professionals to work in this exciting and dynamic field.

If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you.

Our much sought after graduates have found employment in digital marketing agencies and SMEs in the midlands and beyond.

What will I experience?

On this degree, you can:

  • Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real-life company’s digital marketing campaigns.
  • Experience an internationalised campus with large numbers of European and Asian students undertaking degree programmes who bring a global focus to your learning experience.
  • Enjoy lecturers’ extensive industry experience and the faculty’s extensive links with industry, commerce and the public sector.
  • Undertake a semester or a year of your degree at one of TUS’s overseas partner universities. For example, TUS has business links with the Aix Marseille Université, Aix-en-Provence and the University of Graz, Austria.

Click here to listen to our TUS Digital Marketing Podcast

What opportunities might it lead to?

Ireland’s digital economy is expected to be worth in excess of €25 billion by 2025, creating 150,000 jobs. Graduates will develop a wide set of skills that would qualify them to work in junior positions in small/medium size enterprises and in digital marketing agencies. These jobs include:

  • Digital marketing executive
  • Online marketing executive
  • Social content manager
  • Search marketing consultant
  • Digital analtyics manager
  • Digital project manager
  • Front end development lead
  • Digital media senior
  • Digital marketing account executive
  • PPC account executive
  • Brand manager

Additional Information

Students who complete this programme will have the opportunity to avail of Google Certification in the area of Google Analytics.

​Course spotlight: Digital marketing lecturer Dr Aisling Keenan discusses the course structure, embedded industry certifications and so much more.

Assessment Information

We provide students with a set of transferable skills with a strong focus on practical skills , problem solving and case study work. We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods from:

  • Lectures
  • Practical classes
  • Projects and case studies
  • Group work
  • Guest lectures
  • Examinations
  • Essays
  • Portfolio work
  • Integrated assessments

Course Details

Course Duration:
3 Years
CAO Course Code:
Cut Off CAO Points:
Course Award:
Bachelor of Business
Course NFQ Level:
Level 7
Dept of Business & Management
Minimum Entry Requirements:

Grade 06 at ordinary level in five subjects in the Leaving Certificate examination. Two of these subjects must be Mathematics and a language (English or Irish).


Any QQI level 5 qualification is acceptable.

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Lecturer Testimonial

Dr Aisling Keenan, Dept of Business & Management  Profile Image

Dr Aisling Keenan, Dept of Business & Management

"If you want to immerse yourself in the world of digital marketing learning in an environment where lecturers and students work closely together in world-class facilities, then one of our undergrad or postgrad courses might be for you."

Student Testimonial

 Profile Image

Patrick Rooney

This course not only taught me how to build and design websites but how to create content (videos, images, blog posts add) to optimize websites for SEO. I secured employment immediately after graduating from AIT in my role as a web development manager.

Course Structure

Year 1

The first year will introduce you to the main functions of business and will provide you with the foundations of both marketing and digital marketing.

Core units in this year include:

  • Critical Skills for Learning
  • Business Accounting
  • Digital Marketing Applications
  • Graphic Design for Marketing
  • Microeconomics for Digital Marketing
  • Introduction to Marketing in a Digital Age
  • Business Mathematics
  • Computer Applications
  • Social Media Sales and Marketing

Year 2

Develop your understanding of business and digital marketing and build on the learning from year one.

  • Information Technology and Computer Applications
  • Branding and Digital Campaign Management
  • Introduction to Entrepreneurship
  • Video & Special Effects Production
  • Introduction to Digital Analytics
  • ECommerce
  • Advanced Social Media Apps & Artificial Intelligence
  • Marketing Management in a Digital Age
  • Macroeconomics for Digital Marketing

Year 3

Reinforce core digital marketing understanding and specialise in digital marketing subject areas.

  • Creative Content
  • SEO and Web Usability
  • Management Accounting for Digital
  • Market Research and Analysis
  • Advanced SEO and Web Usability
  • Cyber Psychology and Behaviour
  • Digital Marketing Strategy
  • Paid Advertising
  • Professional Development and Innovation

Year 4

Successful holders of the Bachelor of Business in Digital Marketing (L7) are eligible to apply for the Add on Level 8 - Bachelor of Business (Honours) in Digital Marketing:

  • Live Digital Proposal
  • Integrated Marketing Comms
  • Adv Digital Mktg Analytics
  • Ethics, Law & Digi Mktg
  • Digital Content
  • Live Digital Capstone Project

Careers & Opportunities

Career Prospects

A high percentage of students who undertake the level 7 avail of many job opportunities on graduation.

Work Placement

In the Level 8, students will have the opportunity to work on a Industry based project, where they will work on a digital marketing strategy with a business. Students will be mentored in the college throughout this project.

Further Study

A Level 8 qualification gives you a very wide set of skills and you will have the ability work in junior positions in small/medium size enterprises where the demands for marketing with social media skills are apparent.

Bachelor of Business (Hons) in Digital Marketing (Add-On)

Bachelor of Business (Honours)

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