Business Psychology

Business Psychology

Course Overview

  • 4

    Years

  • 8

    Level

  • 305

    Points

  • AL854

    CAO Course Code

Why take this course?

Business Psychology is a fascinating, emerging discipline within academia and the workplace. This qualification, which combines business with the scientific rigour of psychology,
will set you apart from other business graduates. If you are interested in people, what makes them tick and influences their behaviour, if you are curious about teams and their dynamics, if you want to understand more about organisations and their cultures, if the areas of advertising and consumer psychology appeal to you and if you want to learn more about business environments, then this is an excellent course for you.

What will I experience?

• small class sizes
• friendly learning environment
• learning supports from staff, student services and students’ union
• a diverse student population
• the opportunity to study abroad
• a work-based research project in the final year
• opportunities to attend additional seminars and training programmes related to the course
• guest speakers

What opportunities might it lead to?

As a graduate you may find employment in a wide range of sectors including business, community, social media and cultural organisations, education, NGOs, local government and
local development agencies.

Within these sectors you may perform roles in human resources, marketing, management, customer relations and business analysis.

If you wish to pursue further study, you will be eligible to apply for postgraduate opportunities at Masters and Doctorate levels.

Additional Information

You have the opportunity to undertake a semester or a year of your degree at one of AIT’s overseas partner universities. For example, AIT has business links with the Aix Marseille Université, Aix-en-Provence and the University of Graz, Austria.

Course Details

Course Duration:
4 Years
CAO Course Code:
AL854
Cut Off CAO Points:
305
Median CAO Points:
340
Course Award:
Bachelor of Arts (Honours)
Course NFQ Level:
Level 8
Department:
Department of Business & Management
Minimum Entry Requirements:

Grade H5 at higher level in two subjects, plus Grade 06 at ordinary level in four other subjects in the Leaving Certificate. Two of these subjects must be Mathematics and a language (English or Irish).

QQI (FETAC):

QQI applicants to this programme must hold one of the following awards: Business Administration (5M2468), Business Studies (5M2102), Education & Training (5M3635). They must also hold distinctions in 3 modules.

Course Structure

Year 1

Learning and Development for Higher Education, Foundations of Business Psychology, Exploring Psychology, Marketing, Social Psychology of Organisations, Business Mathematics, Management, Computer Applications.

Year 2

Personal Development & Communications, Human Resource Management, Information Technology and Computer Applications, Psychology of Advertising and Media, Business Finance, Psychology of Leadership and Performance, Health Psychology, Marketing Management in a Digital Age.

Year 3

Organisational Analysis & Design, Conflict Resolution, Market Research and Analysis, Social Media and Digital Applications, Statistics, Current Issues in Business Psychology, Consumer Psychology and Buyer Behaviour, Strategic Human Resource Management,

Cyber Psychology and Behaviour.

Year 4

Strategic Marketing, Research Methods, Positive Psychology at Work, Leadership and Management Development, Applied Research Project, Managing People and Organisational Change.

Careers & Opportunities

Career Prospects

As a graduate you may find employment in a wide range of sectors, including business, community, social, media and cultural organisations, education, NGOs, local government and local development agencies. Within these sectors you may perform roles in human resources, marketing, management, customer relations and business analysis.

Further Study

As a graduate of this programme, you are eligible to be considered for the Master of Business one-year, full-time programme at AIT or another institution. Full details of our AIT postgraduate programmes are contained in the AIT postgraduate prospectus.

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