Bachelor of Arts in Graphic Design

Bachelor of Arts Graphic Design

Course Overview

  • 3

    Years

  • 7

    Level

  • 783*

    Points

  • AL763

    CAO Course Code

Why take this course?

The role of the graphic designer is a hugely exciting and varied one, working across a variety of media and utilising different communication tools to convey a message or an idea. The new three-year BA in Graphic Design was developed to equip design students with the necessary skills to work in this fast-paced world. Of particular note is the work placement, which you will undertake in the second year of the degree. The programme itself comprises a series of core modules in studio and professional practice and critical theory.

What will I experience?

The theme of the first year is fundamentals and this is shared across the core areas of design principles, visual research and exploration, professional practice, and visual culture and contextual studies. The theme of year two is developmental design, which engages closely with content and the interdependencies of form and content. The visual word module sees a design focus centred on typography and the integration of typography and image. Visual culture and contextual studies reinforces this notion by examining the cultivation of ideas in art and design in the 20th century and its influence on contemporary graphic design.

Professional practice in corporate identity further examines these formal relationships and structures in corporate visual communications through case studies and project work.

In the second semester you will undertake a placement for one day each week for a period of 10 weeks and a block of 3 weeks, commencing in May. The first-hand industry experience will give you a valuable insight into the workings and requirements of the industry and inform your learning in year three.

The theme of third year is live focus whereby a contextual understanding of design as an outwardly focused activity is practiced. This is underpinned in visual culture and contextual studies.

What opportunities might it lead to?

Design students at AIT have a track record of winning awards at local, national and international student assessment schemes and competitions. Graduates enjoy excellent employment prospects in Ireland and overseas, and are employed in graphic design companies, advertising agencies, publishing houses, printing, the arts, the film and television industries and in teaching roles in second, PLC and third level courses.

Access to staff members with a very wide-ranging body of knowledge and experience in both visual communications and fine art practice, both at national and international levels. Guaranteed one-to-one learner/lecturer interactivity, in a purpose-built environment with excellent personal studio space and production facilities.

Additional Information


Assessment requirements

Applicants can choose to be assessed via one of the following options:

1. Applicants Must submit three pieces of work on assessment day. Candidates can submit the work electronically on the assessment day, if they are unable to attend in person

Or alternatively

2. Applicants may choose to attend an applied project day. Applicants who choose to attend the applied project day will be issued with the project brief in advance. The project day will consist of a 90 minute workshop followed by on-site completion of an applied project during a period not exceeding three hours. The resultant project will subsequently be assessed.


Mature Applicants

The institute considers applicants who are 23 years or over on 1 January in the year of entry to be mature applicants. Such applicants may not be required to have the minimum entry requirements. However, the institute will look for satisfactory evidence of the applicant’s ability to pursue and benefit from the course. Knowledge and skills gained through experiential learning will be taken in account. Such applicants should apply through the CAO system, and will be required to present a portfolio and attend an interview at AIT as part of the selection process.

Course Details

Course Duration:
3 Years
CAO Course Code:
AL763
Cut Off CAO Points:
783*
Median CAO Points:
878
Course Award:
Bachelor of Arts
Course NFQ Level:
Level 7
Department:
Dept of Mechanical/Polymer Engineering
Minimum Entry Requirements:

Grade O6 in five subjects. Two of these subjects must be Mathematics and a language (English or Irish). Note: An F2 in Foundation Level Mathematics will be accepted as meeting the minimum Mathematics requirement. *For all applicants, portfolio presentation is required.

QQI: Any QQI level 5 qualification is acceptable.

Mature Applicants Mature applicants are not required to meet minimum entry requirements. For all applicants, portfolio presentation and interview are required.

Accreditations/Endorsements

Test

Link

Course Structure

Year 1

  • Graphic Design - Looking anew
  • Visual Research & Exploration
  • Professional Practice - Communications & Personal Developmen
  • Visual Culture & Contextual Studies 1&2
  • Design Methods
  • Visual Image & Meaning
  • Professional Practice - Communications & Professional Development

Year 2

  • Designing Brand Identity
  • Image-based Narratives
  • Professional Practice in Collaborative Environments
  • Visual Culture & Contextual Studies 5&6
  • Studio Live Design
  • Major Design Project
  • Professional Practice in Personal Promotion

Year 3

  • Designing Brand Identity
  • Image-based Narratives
  • Professional Practice in Collaborative Environments
  • Visual Culture & Contextual Studies
  • Studio Live Design
  • Major Design Project
  • Professional Practice in Personal Promotion

Careers & Opportunities

Career Prospects

Graduates enjoy excellent employment prospects in Ireland and overseas, and are employed in graphic design companies, advertising agencies, publishing houses, printing, the arts, the film and television industries and in teaching roles in second, PLC and third level courses.

Work Placement

In the second semester you will undertake a placement for one day each week for a period of ten weeks and a block of three weeks, commencing in May. The first-hand industry experience will give you a valuable insight into the workings and requirements of the industry and inform your learning in year three.

Further Study

As a graduate of this ordinary degree you are eligible to apply to join the add-on Bachelor of Arts (Honours) in Graphic & Digital Design programme, subject to end of year results at AIT or related Level 8 programmes at other third-level institutions.

Bachelor of Arts (Hons) in Animation and Illustration

Bachelor of Arts (Honours)

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