Bachelor of Arts in Graphic Design

Bachelor of Arts Graphic Design

Course Overview

  • 3

    Years

  • 7

    Level

  • 505*

    Points

  • AL763

    CAO Course Code

Why take this course?

The role of the graphic designer is a hugely exciting and varied one, working across a variety of media and utilising different communication tools to convey a message or an idea. The new three-year BA in Graphic Design was developed to equip design students with the necessary skills to work in this fast-paced world. Of particular note is the work placement, which you will undertake in the second year of the degree. The programme itself comprises a series of core modules in studio and professional practice and critical theory.

What will I experience?

The theme of the first year is fundamentals and this is shared across the core areas of design principles, visual research and exploration, professional practice, and visual culture and contextual studies. The theme of year two is developmental design, which engages closely with content and the interdependencies of form and content. The visual word module sees a design focus centred on typography and the integration of typography and image. Visual culture and contextual studies reinforces this notion by examining the cultivation of ideas in art and design in the 20th century and its influence on contemporary graphic design.

Professional practice in corporate identity further examines these formal relationships and structures in corporate visual communications through case studies and project work.

In the second semester you will undertake a placement for one day each week for a period of 10 weeks and a block of 3 weeks, commencing in May. The first-hand industry experience will give you a valuable insight into the workings and requirements of the industry and inform your learning in year three.

The theme of third year is live focus whereby a contextual understanding of design as an outwardly focused activity is practiced. This is underpinned in visual culture and contextual studies.

What opportunities might it lead to?

Design students at AIT have a track record of winning awards at local, national and international student assessment schemes and competitions. Graduates enjoy excellent employment prospects in Ireland and overseas, and are employed in graphic design companies, advertising agencies, publishing houses, printing, the arts, the film and television industries and in teaching roles in second, PLC and third level courses.

Access to staff members with a very wide-ranging body of knowledge and experience in both visual communications and fine art practice, both at national and international levels. Guaranteed one-to-one learner/lecturer interactivity, in a purpose-built environment with excellent personal studio space and production facilities.

Additional Information

Portfolio Assessment

The work presented should have been carried out during the past two years and must be the result of your own observations. Reproductions i.e. drawings or paintings copied from magazines, books, etc. should not be included. Edit your portfolio – demonstrate your ability to be selective. Aim for quality, not quantity.

The portfolio should contain a minimum of 15 presentation sheets of art and design work, A1 or A2 size.

Drawing

Studies in line and tone, based on your immediate environment, including life drawing and still life, in a range of media which reflects the subject matter, should be included. Detailed studies from a variety of views are always relevant.

Visual enquiry

Explorations/investigations of an object or a place through studies in line, tone, shape, form, colour and texture should form part of the portfolio. These studies should be the result of careful observation. The use of a wide range of media should always be considered. Full-size and detailed studies from a variety of views should be included. The use of photography, printmaking and collage is also recommended.

Design-based problem solving projects

Include projects demonstrating your ability to solve problems and develop ideas. Projects involving research and analysis, similar to those in the design syllabus of the Leaving Certificate examination, are suitable. Back-up evidence for final pieces of work (the research, analysis, initial sketches and the development of the work) should also be presented.

Sketchbooks

Two sketchbooks, showing the visual development of art and design techniques, design thinking and media manipulation which have become finished pieces in your portfolio. The sketchbooks can also contain work that didn’t make the final presentation as an example of your working process. Sketchbooks should reflect your interests and be a collection of visual information from your environment. A variety of media and approaches should be employed.

Submission of Portfolio

Applicants must submit a portfolio of their selected work. This can be submitted in the traditional manner or in digital format. Digital work must be submitted on DvD or Cd. Applicants submitting work in digital format should double check that any links to Flickr/Vimeo can be easily accessed by our lecturing staff prior to submitting their material.

Mature Applicants

The institute considers applicants who are 23 years or over on 1 January in the year of entry to be mature applicants. Such applicants may not be required to have the minimum entry requirements. However, the institute will look for satisfactory evidence of the applicant’s ability to pursue and benefit from the course. Knowledge and skills gained through experiential learning will be taken in account. Such applicants should apply through the CAO system, and will be required to present a portfolio and attend an interview at AIT as part of the selection process.

Course Details

Course Duration:
3 Years
CAO Course Code:
AL763
Cut Off CAO Points:
505*
Median CAO Points:
505*
Course Award:
Bachelor of Arts
Course NFQ Level:
Level 7
Department:
Dept of Humanities, Dept of Design
Minimum Entry Requirements:

Grade O6 in five subjects. Two of these subjects must be Mathematics and a language (English or Irish). Note: An F2 in Foundation Level Mathematics will be accepted as meeting the minimum Mathematics requirement. *For all applicants, portfolio presentation is required.

QQI (FETAC):

Any QQI level 5 qualification is acceptable.

Mature Applicants Mature applicants are not required to meet minimum entry requirements. For all applicants, portfolio presentation and interview are required.

Accreditations/Endorsements

Test

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Course Structure

Year 1

  • Graphic Design - Looking anew
  • Visual Research & Exploration
  • Professional Practice - Communications & Personal Developmen
  • Visual Culture & Contextual Studies 1&2
  • Design Methods
  • Visual Image & Meaning
  • Professional Practice - Communications & Professional Development

Year 2

  • Designing Brand Identity
  • Image-based Narratives
  • Professional Practice in Collaborative Environments
  • Visual Culture & Contextual Studies 5&6
  • Studio Live Design
  • Major Design Project
  • Professional Practice in Personal Promotion

Year 3

  • Designing Brand Identity
  • Image-based Narratives
  • Professional Practice in Collaborative Environments
  • Visual Culture & Contextual Studies
  • Studio Live Design
  • Major Design Project
  • Professional Practice in Personal Promotion

Careers & Opportunities

Career Prospects

Graduates enjoy excellent employment prospects in Ireland and overseas, and are employed in graphic design companies, advertising agencies, publishing houses, printing, the arts, the film and television industries and in teaching roles in second, PLC and third level courses.

Work Placement

In the second semester you will undertake a placement for one day each week for a period of 10 weeks and a block of 3 weeks, commencing in May. The first-hand industry experience will give you a valuable insight into the workings and requirements of the industry and inform your learning in year three.

Further Study

As a graduate of this ordinary degree you are eligible to apply to join the add-on Bachelor of Arts (Honours) in Graphic & Digital Design programme, subject to end of year results at AIT or related Level 8 programmes at other third-level institutions.

Bachelor of Arts (Hons) in Animation and Illustration

Bachelor of Arts (Honours)

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