Conference Theme
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“SMART THINKING IN TOURISM”15th June 2011
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Ireland’s current challenging economic situation is also a time of great opportunity. Recent reviews of the tourism sector have identified key areas for concentrated effort – competitiveness, value for money, access, transport and the business environment. Smart economic growth recognises the interdependence between human, physical, natural and social resources. As tourism positions itself in the “smart economy”, smart thinking is critical.
Sub-Themes
Possible sub-themes include - smart thinking / creativity / innovation / inventiveness / entrepreneurship in - but not limited to the following:
- Tourism and hospitality education
- Business management including pricing / revenue / human resource / financial / marketing / operations / safety and security/ environmental
- SMTEs in tourism / family run tourism and hospitality businesses
- Forms of tourism including cultural / rural / urban / religious / sport / leisure / health & wellness / business / sustainable / eco / green / special interest tourism
- E-tourism including e-marketing / e-selling / distribution channels / social networking / virtual tourism / cloud computing
- Food tourism / culinary arts / gastronomy/ wine
- Tourism sectors including attractions / amenities / accommodation / transportation / restaurant / catering / bar / entertainment / events / festivals
- Tourism partnerships and networking
- Policy & planning for tourism in a dynamic environment
- The new tourism consumer – generating areas / destinations, needs / wants, demographic / psychographic trends / behaviour / buying power
- Destination / brand management / tourism marketing
